VP OF MERCHANDISING, SYSTEMAX
Lionel Garcia is a highly respected executive with deep expertise in bringing product to market and building successful distribution channels on a global scale. He has managed new private label launches and has rescued weak channels in turnaround mode and in the new business development environment. Lionel is often recruited to revive flat sales trajectories and build exciting brands in niche markets. His ability to adapt, excel and lead in today’s multi-channel landscape was demonstrated in his success with a market leading IT hardware manufacturer.
He has hands on experience leading merchandising initiatives in an Omni-channel retail setting, successfully driving company metrics with full fiscal responsibility. Lionel has held various Vice President and Director roles with his latest as Vice President of Merchandising with Systemax’s North American Technology Group where he ran Private Label, New Business development and led the Merchant organization responsible for a vast Consumer Technology portfolio.