Marketing Strategist, Digital Advocate, Growth Accelerator
Kelly comes to The Sprosty Network with rich experience advancing organizational marketing practices within large, complex organizations such as Disney, Best Buy and Payless ShoeSource. Her passion for blending foundational marketing principles with emerging trends fuels her ability to develop high-impact integrated marketing and digital plans that will modernize your brand. Most recently, Kelly led marketing efforts for Best Buy’s New Business Division where she developed and implemented launch plans for new, complex categories including Home Energy Management and Health Technology.
Kelly’s experience launching platforms, products and businesses began at Payless ShoeSource with their first foray into e-commerce. This was followed by her near-decade at Walt Disney Records, the music arm of The Walt Disney Company, debuting several award-winning albums, artists and franchises including Billboard’s #1 Album of 2007, High School Musical. From marketing Hannah Montana to Home Energy Management, Kelly’s range of expertise includes marketing strategy, brand development, digital marketing, retail, strategic partnerships, and business development.